Frequently Asked
Questions

Honestly, it’s a cool name with a cool logo, and I spent the money to register it as a trademark. It’s different, it stands out, and it gets people asking questions. That’s exactly the kind of brand power we help others build. The gazelle represents speed and agility. The lovable part reflects our personality. We tell the truth, we show up with heart, and we back it up with real strategy. Black and hot pink are part of our identity, and we own it.

Absolutely yes. We work with home service pros across the U.S. through video calls and shared tools. You’ll get the same straightforward advice, real support, and personalized strategy no matter where you are. If you’re serious about building smarter systems and growing your business, we’re here for it.

It starts with a Website and Strategy Audit. We’ll take a look at your site and current systems, talk through your goals, and give you a clear plan of what to do next. Whether you’re ready to move fast or still figuring things out, we’ll meet you where you are and walk you through it.

Yes, but we don’t create the content for you. What we do is help you build a smart, effective strategy that fits your business. We guide you or your team on what to post, where to show up, and how to avoid wasting time or money on tactics that don’t work. We’ll tell you what’s worth your energy and what’s just noise. We’re straight shooters, and if something isn’t working, we’ll say so. Your social media and ads should work as hard as your team does, not just exist to check a box.

Yes. Most of the business owners we work with aren’t tech experts, and that’s completely okay. We explain things in a clear, straightforward way and focus on what actually matters for your business. If anything is confusing or unclear, we’ll walk through it with you until you feel confident moving forward.

Yes. We create clear, easy-to-use pricing systems that make life easier for your team and your customers. Technicians can quote faster and more confidently, and customers know exactly what to expect. No more guessing or awkward on-the-spot decisions. It’s time to stop winging it and start building smarter, more consistent systems that actually work in the real world.

I’m a former web agency owner and have worked with several top digital agencies over the years. I’ve got more than 20 years of experience with WordPress, building websites for businesses of all sizes, including national brands that you see in your home and on the TV each and every day. Beyond that, I’ve worked in architecture, real estate, and construction, and today I’m a plumber based in Jacksonville. I still do a number of things outside my day job like woodworking, helping other business owners, and staying hands-on in both the trades and the strategy side. I also work alongside my daughter, who’s growing her own skills in both digital marketing and the trades. Together, we bring real-world insight to everything we do.

We offer website audits, strategy audits, Google Business Profile optimization, local SEO, business coaching, and real-world consulting for trades pros. We help you build your brand, get off the ground, get organized, and create systems like standard operating procedures and smart automations using AI. We focus on the things most home service business owners don’t love doing, so you can focus on running your business and serving your customers.

We’re selective about the website builds we take on — when we do, it’s a full WordPress build for the right partner. Our core focus is GoHighLevel setup, Google Business Profile optimization, local SEO strategy, and ongoing growth systems. If you’re not sure what you need, book a call and we’ll figure it out together.

And yes, we’re one of the few teams helping trades pros build better systems while still actively working in the field. I know what works because I live it every day here in Florida as a plumber.

We work with tradesmen and tradeswomen in the home services world whether they’re running one truck or managing a team of 20. It’s less about your size and more about how aligned we are and how much help you actually want. Above 15 to 20 trucks, things change a lot operationally, but we’re always honest if we’re not the best fit. If we can’t give you our full attention and deliver real results, we’ll let you know upfront.

Nope. We work with plumbers, HVAC techs, electricians, handymen, and just about any trade-based business looking to grow and get organized.

It depends on where you’re starting from. Some things we can fix in a week — like your Google Business Profile, your website messaging, or your follow-up systems. SEO and brand-building take longer, usually 60 to 90 days before you start seeing real traction. We’ll be honest about timelines upfront so you know exactly what to expect.

It usually starts with a strategy call where we dig into your business, your goals, and what’s not working. From there, we build a plan together — whether that’s a one-time audit, ongoing coaching, or a full digital overhaul. You’ll always know what we’re doing, why we’re doing it, and what comes next. No mystery. No corporate runaround.

It varies depending on what you need. We’ve got options that work for solo operators and growing teams alike. The best way to figure out what makes sense for your business is to check out our pricing page or book a call so we can talk through your situation. We don’t do cookie-cutter packages — everything is built around what you actually need.