# Lovable Gazelle

> Marketing for the trades. Built by a plumber. Lovable Gazelle builds websites,
> marketing, and practical systems that clients own. Founder Will Schmierer still
> works for a plumbing company. He runs the agency with his daughter, Ali.

## People and approach

- Will Schmierer: founder, development, marketing, and systems. His work spans plumbing jobs, agency projects, and direct work with business owners, backed by 20+ years of digital delivery experience.
- Ali: operations and customer success. Clients work directly with Will and Ali.
- Based in St. Augustine, Florida. Serving trades businesses in the United States.
- Clients own the work. Plain-language decisions, direct communication, and practical improvements to daily operations.
- [About](/about/): Why Will came out of retirement to build an agency for the trades.

## Services and audiences

- [Services](/services/): Websites, marketing, strategy, and implementation.
- [Plumber marketing](/plumber-marketing/): Websites, visibility, and follow-up for plumbing businesses.
- [HVAC marketing](/hvac-marketing/): Websites and marketing for HVAC businesses.
- [Electrician marketing](/electrician-marketing/): Websites and marketing for electrical contractors.
- [AI growth systems](/ai-growth-systems/): Practical AI, automation, and workflow implementation.
- [Paid ads](/paid-ads/): Lead paths, tracking, and follow-up alongside advertising.
- [Who we work with](/who-we-work-with/): Fit for trades, owner-led service businesses, and agency teams. Agency delivery support uses the existing free 15-minute Fit Call and monthly partnerships from $3,500 USD.

## Ways to start

- [Free Fit Call](/book-a-call/): A free 15-minute conversation with Will to assess fit and the next useful step.
- [Website Foundation Audit ($799)](/website-foundation-audit/): $799 USD. A report, roadmap, and working session. Credited toward a build under the terms on this page.
- [Pricing](/pricing/): Projects start at $12,500 USD. Monthly partnerships start at $3,500 USD. Scope and final pricing are agreed directly.
- [Ads Readiness Review](/book-ads-readiness/): The dedicated conversation for paid-ads questions.
- [Contact](/contact/): Call or text (904) 822-1035.

## Evidence and useful answers

- [Portfolio](/portfolio/): Named work and case studies. Career experience and agency client outcomes are distinct; use the context given on each page.
- [FAQ](/faq/): Ownership, pricing, communication, and working together.
- [Build vs buy](/build-vs-buy/): What to rent and what to own.
- [Blog](/blog/): Practical writing on websites, marketing, and systems.
- [Sitemap](/sitemap.xml): Current public URLs.

## For agents

- [Connect your AI](/agents/): Copy-paste prompt and MCP setup for ChatGPT, Claude, Grok, Cursor, Codex, and Perplexity.
- [Full text](/llms-full.txt): Everything in one file.
- [Agent manifest](/agents.json): Links, contact, and MCP details as JSON.
- MCP server (read-only, streamable HTTP, no auth): /wp-json/lgd/v1/mcp. Tools: get_overview, get_services, get_about, get_contact, get_portfolio, get_faq, get_pricing.
- AI tools we build with: ChatGPT, Claude, Grok, Gemini, Cursor, Perplexity, GitHub Copilot.

This manifest is a navigation aid. Refer to the linked pages for current scope, pricing terms, evidence, and booking details.

## AI tools we build with

ChatGPT, Claude, Grok, Gemini, Cursor, Perplexity, GitHub Copilot.

## MCP server (read-only)

- URL: https://lovablegazelle.com/wp-json/lgd/v1/mcp
- Transport: streamable HTTP (stateless JSON-RPC over POST), no auth.
- Tools: get_overview, get_services, get_about, get_contact, get_portfolio, get_faq, get_pricing
- Discovery: https://lovablegazelle.com/.well-known/mcp.json and https://lovablegazelle.com/agents.json

Connect (Claude Code): claude mcp add --transport http lovable-gazelle https://lovablegazelle.com/wp-json/lgd/v1/mcp
Connect (Cursor / generic mcp.json): {"mcpServers":{"lovable-gazelle":{"url":"https://lovablegazelle.com/wp-json/lgd/v1/mcp"}}}

## Services

https://lovablegazelle.com/services/

Sound Familiar? The tools got smarter. Your results didn't. If you run a plumbing, HVAC, or electrical company, start with the work that needs fixing before choosing another tool. A useful system has to work with your customers, your data, and the people who use it every day. We build the website, follow-up, and handoff that turn the calls you already get into booked jobs, in that order, because the order matters. Real people, accountable to your business, watching what the software does in production. Own your tools instead of renting them → 01 Manual work everywhere. Your team re-keys the same data between tools that promised to talk to each other. 02 AI pilots that never ship. The demo impressed everyone, then quietly died because nobody owned it in production. 03 Leads going cold because follow-up depends on somebody remembering, not a system that never forgets. 04 Stacked subscriptions, zero accountability. When something breaks, every vendor points at another vendor. What We Build Six places we can actually help. 01 Brand & Identity Logo, color, type, and voice. The foundation everything else stands on. We build brands that look sharp, feel like you, and hold up everywhere customers see you. 02 WordPress Websites A WordPress site built around your services, with clear pages and an easy way for customers to get in touch. 03 AI Agents & Automation AI agents that run your CRM, follow-up, reviews, and reputation. Built into systems you own, not rented by the month. 04 Marketing SEO, content, and social that actually make a useful difference. No vanity metrics. Everything tracked and justified. 05 Growth Strategy Audit where you are, evaluate which AI is real for you, and map the plan to get there. A clear read on what to fix, what to skip, and what to build next. 06 Ongoing Support Monthly partnerships that keep your digital presence sharp. Updates, optimization, reporting, and a team that picks up the phone. Deep Dives The work behind the services. 01 WordPress Development Websites That Convert, Not Just Exist Your site should make it easy to understand your services, trust your work, and get in touch. We build around your business using WordPress and its native editor, with speed, accessibility, and ownership built in. See what we have built → 02 AI Systems & Agents Automation That Does Real Work We help you evaluate which AI is actually real for your business, then build agents that handle the pipeline, follow-up, and busywork. We document how the system works, what it costs to run, and who maintains it. See what we actually automate → 03 Strategy & Growth Not Just Marketing. Partnership. Tools are just tools. The difference is the strategy and the people behind them. We work inside your actual workflow with coaching, reviews, and a roadmap that evolves as your business grows. Start with a Fit Call → 04 Paid Ads Ads Only Work If The Path Does Ads are the easy part. What happens after the click is where the money leaks. We check the offer, the landing page, the phone and form path, and who owns follow-up before you spend a dollar. See how we run paid ads → Trades Same systems, tuned to the way your trade actually books work. Plumbing · HVAC · Electrical The Full Stack Built for AI-native operators. Six capabilities that separate real partnerships from agencies just collecting retainers. 01 WordPress Development WordPress themes built around your content, services, and the people using your site. 02 AI Agents & Automation AI agents that run your CRM, pipeline, and follow-up. The machine that catches every lead while you're on the job, built into systems you own. 03 Marketing Strategy Competitive analysis, market research, and roadmaps built around how your customers actually search and buy. 04 Brand Development Positioning, messaging, and visual identity that makes premium clients choose you over every other option. 05 Operations Coaching Fix how work moves through your shop, your processes, and your team so growth doesn't …

## AI Growth Systems

https://lovablegazelle.com/ai-growth-systems/

AI Growth Systems Pick the work worth fixing first. Then build the system around it. We help owner-led businesses connect their websites, customer records, and follow-up. Start with one task that wastes time or loses inquiries. We review the tools you have before recommending automation or a custom build. Map the Practical Path See Who We Work With The Real Problem AI is not the strategy. It is one more tool that needs a job. Most businesses are being handed disconnected solutions: chatbots, automations, dashboards, prompts, plugins, agents, funnels, and platforms. Some are useful. Some are noise. The hard part is knowing what belongs in the business, what should wait, and what should never be built at all. The tools are fragmented Your website, CRM, ads, forms, email, calendar, reviews, content, and reporting often tell different stories. AI only helps if the foundation is connected enough to use it. The business goal gets buried More leads, faster response, cleaner scheduling, better follow-up, stronger content, fewer mistakes, better reporting. Those outcomes matter more than which platform is trending this week. The next step is unclear You do not need a twelve-month transformation deck. You need the next practical system that reduces friction, creates use, and teaches us what to build next. Forward Deployed, Plain English We work close to the problem, then build the system around the outcome. Forward deployment means we do not disappear into a black box and return with a tool nobody uses. We sit with the real workflow, learn where the work gets stuck, and build practical improvements inside the systems your team already depends on. 01 Clarify the outcome. What needs to improve: response time, lead quality, booking rate, reporting, customer experience, content output, internal speed, or fewer dropped balls. 02 Map the current system. We look at the website, forms, ads, CRM, inboxes, calendars, documents, handoffs, and reporting to see what is actually happening. 03 Build the smallest useful improvement. We connect, automate, write, design, or code the piece that creates use without making the business harder to run. 04 Measure, train, and keep moving. The system has to survive real use. We refine it based on actual behavior, not wishful thinking. What Improves What this can actually improve This is not one product. It is an outcome-led build path for the places where growth, operations, and customer experience touch each other. Lead intake and routing Forms, calls, chats, missed calls, ads, and referrals can feed a cleaner CRM path with better alerts, notes, and next steps. Follow-up and sales support Use automation and AI-assisted drafting to keep good opportunities warm without pretending every lead deserves the same response. Content and SEO operations Turn real expertise into better pages, briefs, updates, FAQs, location content, and internal links without lowering the bar for quality. Reporting and decision support Replace scattered screenshots and stale reports with a clearer view of leads, spend, rankings, pipeline, revenue, and next actions. Internal knowledge systems Make SOPs, policies, sales notes, service details, and past decisions easier to search, reuse, and turn into action. New digital products and workflows When the answer is not an off-the-shelf tool, we can prototype custom workflows, internal utilities, and client-facing experiences. 20+ Years building websites, brands, systems, and growth programs Built Websites and systems across enterprise teams, agencies, and local businesses 2026 Built for the next wave of AI-assisted operations and customer journeys Where to Start Start small enough to ship. Think clearly enough to scale. The right first project depends on the business. These are common ways we can begin without turning the whole company upside down. Systems audit and roadmap A focused review of current tools, workflows, opportunities, risks, and the next 30 to 90 days of practical implementation…

## Plumber Marketing

https://lovablegazelle.com/plumber-marketing/

Plumber Marketing Plumber marketing. Built by a plumber. I still work for a plumbing company. I know what a booked job, a missed call, and a reputation are worth. Ali and I build the websites, marketing, and follow-up systems we want in our corner. You own all of it. If you only want ads, the Fit Call will say so in fifteen minutes. Good fit if you answer the phone, care about reviews, and want a clearer digital foundation. Not a fit if you want bargain-bin ads or a 10-bot factory. Book a 15-Minute Fit Call Website Foundation Audit ($799) Website Foundation Audit ($799) if you cannot tell whether the leak is the site, the phones, or follow-up. Owner-led plumbing teams · You own it · WordPress built for your business Best For Owner-led plumbing companies The System Website, traditional marketing, and practical AI agents you own You Own It Your site, content, and tools. No rentals, no lock-in. The Goal More qualified calls, not vanity metrics Two Ways In Start with a Fit Call, or go straight to the Website Foundation Audit ($799). Choose a free conversation or a paid review with a written plan. Start Here Fit Call Free Fifteen minutes with Will. We figure out whether we are a fit, what you likely need, and the smartest next step for the plumbing shop. Book a 15-Minute Fit Call Go Deeper Website Foundation Audit $799 A full read of your stack and operation. We evaluate what is worth automating, which AI is real for a plumbing company, and map the build. Credited toward the work. Book the Website Foundation Audit ($799) Why Good Plumbing Companies Stay Invisible Most plumber marketing fails for a reason nobody wants to say out loud. It is rarely the tactics. It is trust, communication, and whether you are willing to do the work over time. The agency goes quiet, the owner cannot let go, and the whole thing stalls. It starts with trust. The work only compounds when both sides stay in it and communicate. An agency that goes dark, or an owner who cannot hand off, kills the results before they start. There is no magic button. If instant access to thousands of calls were real, everyone would push it. Real results come from a simple plan, followed, and built slow and steady until the system is dialed in. It is a lot of hard work. Ask any owner who actually built and scaled. The wins come from putting in the time, and from a team that is genuinely committed to you. What Customers Actually Need Plumbing customers are usually dealing with pressure, risk, or a deadline. The website has to answer the questions people already have before they decide who gets the job. Traditional marketing and an agent that picks up when you cannot are what keep the work coming. Emergency jobs Burst pipes, backups, and leaks need a fast path to trust, service area clarity, and a phone number that feels obvious. Replacement decisions Water heaters, sump pumps, and fixtures need proof that the contractor can explain options without making the homeowner chase answers. A real shop, not a lead mill Reviews, job photos, and a site you own help homeowners feel like they found a plumber, not a rented call center. What We Build For a Plumbing Shop A system you own, with an agent that answers when you can't. We build the website, the traditional marketing that feeds it, and practical AI agents you own. Then we put an agent on the part you keep doing by hand: answering, qualifying, and booking the calls that come in after hours or mid-job. The after-hours agent: answers, qualifies, and books the calls you would otherwise miss. Follow-up that runs itself: estimates, booking, and next steps handled without you chasing them. A site built to convert: emergency, repair, and install messaging that moves homeowners to act. Ads when the path can carry them. Yours to keep: the site, the tools, and the agent. WordPress built for your business. No rentals, no lock-in. 20+ Years building brands, websites, and launch systems Built Websites and systems from national brands to local sho…

## HVAC Marketing

https://lovablegazelle.com/hvac-marketing/

HVAC Marketing HVAC Marketing: Websites, Ads, and AI You Own We build the system an HVAC shop runs on: the website, traditional marketing, and practical AI agents you own. An agent that answers and books the no-heat and no-cool calls you miss is part of it. WordPress built for your business. You own all of it. Book a 15-Minute Fit Call Website Foundation Audit ($799) Owner-led HVAC teams · You own it · WordPress built for your business Best For Owner-led HVAC companies The System Website, traditional marketing, and practical AI agents you own You Own It Your site, content, and tools. No rentals, no lock-in. The Goal More qualified calls, not vanity metrics Two Ways In Start with a Fit Call, or go straight to the Website Foundation Audit ($799). Choose a free conversation or a paid review with a written plan. Start Here Fit Call Free Fifteen minutes with Will. We figure out whether we are a fit, what you likely need, and the smartest next step for the HVAC shop. Book a 15-Minute Fit Call Go Deeper Website Foundation Audit $799 A full read of your stack and operation. We evaluate what is worth automating, which AI is real for an HVAC company, and map the build. Credited toward the work. Book the Website Foundation Audit ($799) Why Good HVAC Companies Stay Invisible Most HVAC marketing fails because the shop never owns the system behind the calls. Seasonal demand, after-hours emergencies, and replacement estimates need a website and follow-up you actually control. Rented tools do not cover that. After-hours calls vanish. No-heat and no-cool searches hit voicemail while you are on a job. The next company that picks up gets the work. The site sells HVAC, not the job. Repair, replacement, and maintenance are different conversations. A generic page cannot carry replacement estimates or slow-season plans. Follow-up dies mid-season. Estimates, tune-up reminders, and missed-call texts only work if they run without you chasing them by hand. What Customers Actually Need HVAC demand changes with weather, urgency, and seasonality. The website has to match the moment. Traditional marketing and an agent that picks up when you cannot are what keep the calendar full in season and off season. No-heat and no-cool moments Emergency searches need fast confirmation that you serve the area, answer quickly, and can handle urgent calls. Replacement research Homeowners compare equipment options, reviews, and trust signals before they book a bigger estimate. Slow-season planning Maintenance plans, tune-ups, and indoor air offers need pages and follow-up before the schedule gets quiet. What We Build For an HVAC Shop A system you own, with an agent that answers when you can't. We build the website, the traditional marketing that feeds it, and practical AI agents you own. Then we put an agent on after-hours answering, qualifying, and booking so seasonal spikes do not dump calls into voicemail. The after-hours agent: answers, qualifies, and books the no-heat and no-cool calls you would otherwise miss. Follow-up that runs itself: estimates, maintenance plans, and next steps handled without you chasing them. A site built to convert: repair, replacement, and maintenance messaging. Ads when the path can carry them. Yours to keep: the site, the tools, and the agent. WordPress built for your business. No rentals, no lock-in. 20+ Years building brands, websites, and launch systems Built Websites and systems from national brands to local shops HVAC Built around seasonal demand, replacement jobs, and a system you own How It Works A practical path from scattered tools to a system you own. 01 Audit the current path. Review your site, HVAC service pages, conversion friction, where leads leak, and the work you are still doing by hand. 02 Build the website and the marketing. Repair, replacement, and maintenance pages, proof, and traditional marketing that can carry the season. Ads only after the path is ready. 03 Put agents on the follow-up. Connect booking, estimates, an…

## Electrician Marketing

https://lovablegazelle.com/electrician-marketing/

Electrician Marketing Electrician Marketing: Websites, Ads, and AI You Own We build the system an electrical shop runs on: the website, traditional marketing, and practical AI agents you own. An agent that answers and books the calls you miss is part of it. Enterprise-grade WordPress. You own all of it. Book a 15-Minute Fit Call Website Foundation Audit ($799) Owner-led electrical teams · You own it · Enterprise-grade WordPress Best For Owner-led electrical contractors The System Website, traditional marketing, and practical AI agents you own You Own It Your site, content, and tools. No rentals, no lock-in. The Goal More qualified calls, not vanity metrics Two Ways In Start with a free Fit Call, or go straight to the Website Foundation Audit ($799). Free door first. Paid door second. Same two doors on every trades page. Start Here Fit Call Free Fifteen minutes with Will. We figure out whether we are a fit, what you likely need, and the smartest next step for the electrical shop. Book a 15-Minute Fit Call Go Deeper Website Foundation Audit ($799) A full read of your stack and operation. We evaluate what is worth automating, which AI is worth it for an electrical contractor's marketing and office, and map the build. Credited toward the work. Book the Website Foundation Audit ($799) Why Good Electrical Contractors Stay Invisible Most electrician marketing fails because the shop never owns the system behind the calls. Emergency work, panel upgrades, and high-value installs need a website and follow-up you actually control. Rented tools do not cover that. Emergency calls go unanswered. Outages and panel issues do not wait. If you are in a ceiling and the phone dies in voicemail, the next electrician gets the job. High-value installs have no page. EV chargers, panel upgrades, lighting, and generators need dedicated pages that explain the work, not a generic electrical dump. Homeowners price-shop the shop. Licensing, reviews, project photos, and a site you own are what stop every job from turning into a commodity bid. What Customers Actually Need Electrical customers need clarity before they trust someone with the work. The website has to make safety, scope, and next steps obvious. Traditional marketing and an agent that picks up when you cannot are what keep estimates and emergency calls from leaking. Safety-driven jobs Panel issues, outages, and code concerns need calm copy, clear next steps, and proof that the business is qualified. High-value installs EV chargers, panel upgrades, lighting, and generators need dedicated pages that explain the value beyond a quick quote. Trust before price Licensing, reviews, project photos, and a site you own help customers stop treating every electrician like a commodity. What We Build For an Electrical Shop A system you own, with an agent that answers when you can't. We build the website, the traditional marketing that feeds it, and practical AI agents you own. Then we put an agent on after-hours answering, qualifying, and booking so emergency and project calls do not dump into voicemail. The after-hours agent: answers, qualifies, and books the calls you would otherwise miss. Follow-up that runs itself: estimates, project next steps, and booking handled without you chasing them. A site built to convert: emergency, panel, lighting, and install messaging. Ads when the path can carry them. Yours to keep: the site, the tools, and the agent. Enterprise-grade WordPress. No rentals, no lock-in. 20+ Years building brands, websites, and launch systems 1,000+ Projects shipped from national brands to local shops Electrical Structured for trust, safety, higher-value requests, and a system you own How It Works A practical path from scattered tools to a system you own. 01 Audit the current path. Review your site, electrical service pages, conversion friction, where leads leak, and the work you are still doing by hand. 02 Build the website and the marketing. Emergency, panel, and install pages, proof, and trad…

## About Lovable Gazelle

https://lovablegazelle.com/about/

St. Augustine Florida The Family On the job. Behind the build. I’m Will Schmierer. My work moves between plumbing jobs, agency projects, and conversations with business owners. I write code, work through strategy, and help teams get projects out the door. That mix shapes how I build. I came out of retirement because I’m tired of seeing marketing agencies take advantage of plumbers and other trades owners. You work too damn hard to pay for vague promises, rented websites, and reports that don’t tell you what got done. So my daughter, Ali Emma, and I are building Lovable Gazelle into the agency we want in our corner. I build. Ali handles operations and client success. You talk to us. We stay accountable. Before Lovable Gazelle, I spent 20+ years shipping work for names like the NBA, Microsoft, Campbell’s, and Viacom. That experience belongs here too. The people doing essential work deserve that level of care. We build websites, marketing, and practical systems around the way your business works. You own what we build. We explain the decisions. And when something needs attention, you know who to call. When the work needs a specialist, we bring in people we trust and manage the work ourselves. We stay small on purpose. The responsibility stays with us. Will SchmiererFounder & Strategist Ali EmmaOperations & Client Success See How We Actually Work Foundation We've worn the tool belt and shipped the code. For 20+ years Will has designed, built, and shipped software for companies of every size, from Fortune 500 brands to owner-operators running one truck. He also came up through the trades, on real job sites with real deadlines, before he ever wrote a line of code. That mix is the whole point: someone who's been in your boots and can build the system that fixes the problem. We make it simple, we make it right, and you own it. 01 Forward-Deployed We build in your workflow, not on a slide deck. We embed in your actual operation, find the bottleneck where it lives, and build the fix right there. Code, automation, AI agents, whatever the job actually needs. No hand-off, no telephone game. 02 You Own It Own your systems. Stop renting them. The tools and AI agents we build are yours to keep, on software you control. No monthly rental on a platform you can never touch. We hand you the keys and show you how it runs. How We Work 20 years of building. Zero shortcuts. Fortune 500 brands. Fast-growing startups. Local businesses that refuse to cut corners. We've built at every level and we brought every lesson with us. Here's what working with us actually looks like. The Track Record 1,000+ Career projects shipped. Websites, internal tools, automations, AI systems, brand launches. When you've built this much, you stop guessing and start knowing. How We Think About Growth Evaluate before you build. We tell you which AI and which systems are actually worth it, and which are noise. No 40-page audit you'll never open, just decisions you can act on this week. Proven methods, zero guesswork. Twenty years of building taught us what works and what's a waste of money. We help you skip the expensive lessons. How We Actually Work Small focused team. Father-daughter team. Former agency pros. We choose to stay close to the work because that's how quality stays high. Honest communication. We tell you the truth even when it's uncomfortable. You'll always know where your project stands: no surprises, no ghosting, no corporate doublespeak. The Proof We don't talk about what we're going to do. We talk about what we've done. The AI is new. The judgment isn't. Two decades and a thousand shipped projects taught us what survives production, and that experience sits behind every system we automate. 1,000 + Career Projects Shipped 200 + Clients Served 20 + Years in the Game Word on the Street Don't take our word for it. "Will built our entire website from the ground up and exceeded every expectation we had. He consistently met deadlines, communicated clearly, and delive…

## Contact

https://lovablegazelle.com/contact/

Get in Touch Let's talk about your business. Phone (904) 822-1035 Email Hey@LovableGazelle.com Location St. Augustine, FL Hours Monday to Friday, 9am to 6pm EST Not a form person? Book a free 15-minute fit call directly. Tell us what you have in mind. The Builder Blueprint Practical notes on growth, systems, and what is working now. Field notes on growth, systems, AI, websites, and the practical fixes worth paying attention to. No fluff. No spam. Just signal. Join 2,000+ readers. Unsubscribe anytime.

## Lovable Gazelle 15-Minute Fit Call

https://lovablegazelle.com/book-a-call/

Let's Talk Lovable Gazelle 15-Minute Fit Call For owner-led plumbing, HVAC, and electrical companies. Bring a question about your website or follow-up. We will discuss what is happening and where to look next. The call is free and takes fifteen minutes. Book Your 15-Minute Fit Call Call (904) 822-1035 Choose a Time Grab a time that works for you. Fifteen minutes with Will and Ali. Will is a plumber who builds marketing for plumbers, he combines hands-on plumbing experience with years of building websites, so you will not spend the call explaining your trade to someone who has never done it. We look at where things stand, where leads are getting stuck, and the smartest next move. No pitch. WillFounder & StrategistAliOperations & Client Success [lgd_booking] What to Expect A real conversation, not a sales pitch. A call with us is a focused fit conversation about your business, your current systems, and the next move that actually makes sense. 01 Bring the Mess Tell us about your business, your goals, and what's not working. We ask questions that matter. 02 We Find the Bottleneck Fifteen focused minutes is enough to see the main bottleneck in your website, lead path, follow-up, and fit. If there is a match, we will map the cleanest next move. 03 You Leave With the Next Move Whether you move forward with us or not, you leave with clarity on what needs to happen next. No Pressure No Pressure. No Obligation. We don't do hard sells. We don't send 47 follow-up emails. If we're the right fit, it'll be obvious to both of us. The call runs 15 minutes and covers what matters: fit, focus, and the smartest next step. After your call, you'll have: A clear picture of where your website, lead path, and follow-up stand Specific recommendations for what to tighten first A clearer read on which tools, systems, or pages actually matter next A practical next-step path, whether with us or on your own What Our Clients Say Real Results. Real People. Will built our entire website from the ground up and exceeded every expectation we had. He consistently met deadlines, communicated clearly, and delivered a design that perfectly represented our business. His expertise helped our site get recognized by Google, and we saw an immediate increase in new customers. Christopher Dunlap Owner, Mops & Buckets He helped me develop and implement a comprehensive marketing strategy that transformed our online presence with real, measurable results. I couldn't recommend this team more highly. Cari Cornett Certified Life Coach, Nett Life Coaching Ready? Ready to Talk? Grab a time on the calendar, or reach out directly. We will keep it focused and useful. Book on the Calendar Call (904) 822-1035

## Portfolio

https://lovablegazelle.com/portfolio/

Selected Work Systems we built. Outcomes they own. Websites and systems built around real business problems. See the problem, what we built, and how each business uses the work. These examples show the approach; results depend on the project. Talk Through Your Project Fifteen minutes. Just a plan. Enterprise Track Record Enterprise standards. Owner-led attention. Before Lovable Gazelle, Will led engineering at enterprise scale, running the platforms behind names like Microsoft and the NBA. The same standards now go into every local build. Teams Engineering leadership Code Enterprise platform development Care Account delivery and support Help Clearer escalation paths Case Studies Problem in. System out. A few builds we're proud of. What was broken, what we built, and what the owner had to say about it. “His expertise helped my website be recognized by Google and brought real visibility to my business.” Christopher Dunlap · Mops & Buckets Local Service · Cleaning A new cleaning company that Google could finally find. Christopher had a real business but no presence search could see. We built a ground-up website engineered for local visibility: the structure, the local signals, the on-page work. Now the right customers find him first. And it's his to keep, not rented. Ground-up buildLocal SEO foundationSearch visibility “Working with this team has been a game-changer. Their creativity, passion, dedication, and enthusiasm brought our business to new heights.” Steve Mandelbaum · The Greatful Plumber Home Services · Plumbing Turning hard-won trust into a site that shows it. Steve had the reputation; the old site didn't carry it. We rebuilt around trust: clear positioning, proof up front, and a clean path from “found you” to “booked you”. A presence that finally matches the quality of the work. Trust-first positioningWeb presenceConversion path Selected Projects From global platforms to the shop down the street. Two decades of building the systems brands run on. Enterprise platforms serving hundreds of millions, and local businesses serving their own block. Same engineering. Same care. Enterprise · Sports NBA Built and scaled the high-traffic WordPress architecture behind the league’s fan platforms. High-traffic architecture at league scale Enterprise · Technology Microsoft Engineered content architecture across Microsoft News, Surface, Bing, and Office. Product platforms at global scale Enterprise · Marketplace Care.com Platform development with complex, two-sided marketplace logic. 50M+ monthly transactions processed Enterprise · CPG Campbell’s Soup Led a multi-site WordPress ecosystem for recipes and brand storytelling. A longstanding brand, brought online Enterprise · Tourism Visit Philadelphia Built the content platform powering visitor engagement for the city. 46M+ annual visitors to the city Brand Launch · E-commerce Tim Tam USA End-to-end digital presence and store for the Australian icon’s U.S. debut. U.S. market launch, end to end Home Services The Greatful Plumber Trust-first website and positioning for a home-services pro (Steve Mandelbaum). Clear, credible service presentation Local Service Mops & Buckets Ground-up website built for local search visibility and booking (Christopher Dunlap). Immediate lift in new customers Product · Trades SaaS FieldContent A mobile app that turns job-site photos into marketing. Capture, approve, publish. Built for field service teams. Integrates ServiceTitan, Jobber & Housecall Pro Product · Health & Recovery Survivor Science A recovery platform for stroke and brain-injury survivors. Community, podcast, courses, and coaching in one place. Community, content & coaching, unified Product · Open Source Tooling FITFO CLI One command maps a site’s domain, DNS, hosting, email, and analytics before a handoff or a rebuild. Built for the terminal. Made for operators. Public on GitHub · GPL-2.0 Product · Client Diagnostics Groundwork Shows a business exactly who controls its domain, DNS, email, and h…

## FAQ

https://lovablegazelle.com/faq/

Got Questions? We've Got Answers. Frequently Asked Questions Answers about our services, pricing, process, and who we work with. Straight Answers to Real Questions Everything Owners Ask Before Working With Us Why is it called Lovable Gazelle? Honestly, it's a cool name with a cool logo, and I spent the money to register it as a trademark. It's different, it stands out, and it gets people asking questions. That's exactly the kind of brand power we help others build. The gazelle represents speed and agility. The lovable part reflects our personality. We tell the truth, we show up with heart, and we back it up with real strategy. Black and hot pink are part of our identity, and we own it. Can you help me if I'm not in Florida? Yes. We work with businesses across the U.S. through video calls and shared tools. How do I get started? Book a free 15-minute Fit Call. We discuss your website, current tools, and priorities. If a deeper review makes sense, the Website Foundation Audit ($799) gives you a written plan. Do you help with social media or ads? Yes. We start with the Ads Readiness Review before recommending spend. If the path is ready, we can help manage paid ads through accounts you own. If the path is not ready, we tell you what to fix first. Your ads should support a real lead path, not just create more noise. I'm not very tech-savvy. Can you still help me? Yes. You do not need to talk like a developer. You need to know what you own, what is broken, what matters, and what happens next. We explain the technical pieces in plain English and keep the decisions tied to the business. Can you help me build a price book or service menu? Yes. We can help organize your services, pricing information, and quoting process. We agree on the scope with you before building it. What's your background in this industry? Will has spent 20+ years building websites and digital systems for national brands and local businesses. He also works in plumbing. Ali handles operations and client success. What services do you offer? We build WordPress websites, workflow automation, internal tools, and practical AI systems. We also help with marketing and paid ads when the website and follow-up are ready. The Website Foundation Audit identifies what to keep, connect, buy, or build. What types of businesses do you work with? We work with owner-led businesses, including plumbers, HVAC companies, and electricians. The fit depends on the work, your team, and whether we can give the project the attention it needs. Do you only work with plumbers? No. Plumbing is familiar territory, but we also work with HVAC teams, electricians, other service businesses, and agency partners. How long does it take to see results? Timing depends on the starting point and scope. Copy or contact-path fixes may be quick. Websites, integrations, and search visibility need more time. We agree on milestones before work begins. What does a typical engagement look like? It starts with a free 15-minute fit call. If we're a match, the Website Foundation Audit ($799) maps your current tools, bottlenecks, and priorities. You get a clear recommendation on what to keep, connect, buy, or build. The $799 is credited in full toward a $5,000+ Build or Deploy agreement signed within 30 days of your findings call. How much do your services cost? The Website Foundation Audit is $799. It is credited in full toward a $5,000+ Build or Deploy agreement signed within 30 days of your findings call. Monthly partnerships start at $3,500 and step down once your systems are stable. We work best with owner-led businesses ready to invest in systems they own. The best way to figure out what makes sense is to check out our pricing page or book a call so we can talk through your situation. Ready to Modernize Your Business? Tell us what needs fixing. We will discuss the work and whether we are a good fit. Start the Conversation Call (904) 822-1035 ✓ Long-term partnerships built on results ✓ Direct access to Will & Ali, n…

## Pricing

https://lovablegazelle.com/pricing/

The Investment Transparent pricing. No surprises. For owner-led plumbing, HVAC, and electrical companies who want a website and follow-up system that turns more of your calls into booked jobs, built once, documented, and owned by you. Here's what it costs, and the path that fits. Pick the door that matches the problem Most people land in one of these. Pick the one that sounds like you and jump straight to it. 01 Get the plan first You're not sure what's worth building or what it costs. Start with a free 15-minute fit call, or go straight to the Website Foundation Audit. That's where the real plan gets built. See entry points → 02 Build it once You need a site or system built right. One project, clear scope, built around your needs and handed over. See project pricing → 03 Grow every month You want it run for you. Ongoing systems, AI agents, and automation on a monthly partnership. See partnerships → Start Here Fit Call Free Fifteen minutes with Will. We figure out whether we're a fit, what you likely need, and the smartest next step. Tell us what you have in mind. If it's a match, the Website Foundation Audit is where the real plan gets built. Book the Fit Call Go Deeper Website Foundation Audit $799 A full read of your stack and operation. We evaluate what's worth automating, which AI is real for you, and map the build. You leave with a report, a roadmap, and a live working session. Credited toward your build. Book the Website Foundation Audit ($799) Monthly Partnerships Heavier while we build. Once your systems are up and stable, your price steps down, not up. That's what owning your tools looks like. Deploy $3,500 /month, flat. One system at a time. Core systems built and maintained An AI agent for your busywork Site and content kept current Pipeline and follow-up automated Priority support Talk About Deploy Operate $7,500 /month for the first six months, then $5,000/month once your systems are stable. Everything in Deploy AI agents across pipeline, follow-up, and reviews New builds and integrations each month Systems you own, documented and handed off Bi-weekly strategy sessions Automation workflows Talk About Operate Scale $15,000 /month while we build, then $10,000/month once stable. Two seats at a time. Everything in Operate Forward-deployed inside your operation Custom internal tools and AI, built and owned Your roadmap owned end to end Weekly strategy sessions Direct line to Will Talk About Scale The Build From $12,500 Custom sites, internal tools, and AI agents, built from scratch and handed off. No templates, no page builders, no platform you rent. Timeline and cost depend on scope. We tell you exactly what to expect after the assessment. Start With a Call Word on the Street Don't take our word for it. "Will built our entire website from the ground up and exceeded every expectation we had. He consistently met deadlines, communicated clearly, and delivered a design that perfectly represented our business." Christopher Dunlap Owner, Mops & Buckets Built Websites and systems Websites, CRM systems, automation pipelines, brand launches, and production systems built across 20+ years. 20+ Years Building Experience from national brands applied to the websites and systems owner-led businesses need. Pricing Questions How the numbers actually work. Why does the price drop after six months? Because the heavy lifting is front-loaded. The first six months are the build phase: systems designed, deployed, and tuned. Once things are stable, keeping them sharp costs less, so your price steps down. Agencies charge the same forever because you never stop renting them. You’re not renting us. What does the Website Foundation Audit ($799) include? A full read of your stack and operation: what’s worth automating, which AI is real for you, and a build roadmap. You leave with a report and a live working session, and the $799 is credited toward your build. What's the difference between Deploy and Operate? Deploy is productized: one system at …