# Lovable Gazelle

Updated October 25, 2026.

> Marketing for the trades. Built by a plumber. Lovable Gazelle builds websites,
> marketing, and practical systems that clients own. Founder Will Schmierer still
> works for a plumbing company. He runs the agency with his daughter, Ali.

## People and approach

- Will Schmierer: founder, development, marketing, and systems. His work spans plumbing jobs, agency projects, and direct work with business owners, backed by 20+ years of digital delivery experience.
- Ali: operations and customer success. Clients work directly with Will and Ali.
- Based in St. Augustine, Florida. Serving trades businesses in the United States.
- Clients own the work. Plain-language decisions, direct communication, and practical improvements to daily operations.
- [About](/about/): Why Will came out of retirement to build an agency for the trades.

## Services and audiences

- [WordPress hosting](/hosting/): Managed hosting, maintenance, and support.
- [Services](/services/): Websites, marketing, strategy, and implementation.
- [Plumber marketing](/plumber-marketing/): Websites, visibility, and follow-up for plumbing businesses.
- [HVAC marketing](/hvac-marketing/): Websites and marketing for HVAC businesses.
- [Electrician marketing](/electrician-marketing/): Websites and marketing for electrical contractors.
- [AI growth systems](/ai-growth-systems/): Practical AI, automation, and workflow implementation.
- [Paid ads](/paid-ads/): Lead paths, tracking, and follow-up alongside advertising.
- [Who we work with](/who-we-work-with/): Fit for trades, owner-led service businesses, and agency teams. Agency delivery support uses the existing free 15-minute Fit Call and monthly partnerships from $3,500 USD.

## Ways to start

- [Free Fit Call](/book-a-call/): A free 15-minute conversation with Will to assess fit and the next useful step.
- [Website Foundation Audit ($799)](/website-foundation-audit/): $799 USD. A report, roadmap, and working session. Credited toward a build under the terms on this page.
- [Pricing](/pricing/): Projects start at $12,500 USD. Monthly partnerships start at $3,500 USD. Scope and final pricing are agreed directly.
- [Ads Readiness Review](/book-ads-readiness/): The dedicated conversation for paid-ads questions.
- [Contact](/contact/): Call or text (904) 822-1035. Hours: Monday through Friday, 9 AM to 5 PM Eastern.
- [Hosting special offer](/hosting/launch/): Six months of hosting and a scoped redesign for $1,194 prepaid, then $199 per month. See the page for eligibility and terms.

## Evidence and useful answers

- [Portfolio](/portfolio/): Named work and case studies. Career experience and agency client outcomes are distinct; use the context given on each page.
- [FAQ](/faq/): Ownership, pricing, communication, and working together.
- [Build vs buy](/build-vs-buy/): What to rent and what to own.
- [Blog](/blog/): Practical writing on websites, marketing, and systems.
- [Sitemap](/sitemap.xml): Current public URLs.

## For agents

- [Connect your AI](https://lovablegazelle.com/agents/): Copy-paste prompt and MCP setup for ChatGPT, Claude, Grok, Cursor, Codex, and Perplexity.
- [Full text](https://lovablegazelle.com/llms-full.txt): Everything in one file.
- [Agent manifest](https://lovablegazelle.com/agents.json): Links, contact, and MCP details as JSON.
- MCP server (read-only, streamable HTTP, no auth): https://lovablegazelle.com/wp-json/lgd/v1/mcp. Tools: get_overview, get_services, get_about, get_contact, get_portfolio, get_faq, get_pricing.
- AI tools we build with: ChatGPT, Claude, Grok, Gemini, Cursor, Perplexity, GitHub Copilot.

This manifest is a navigation aid. Refer to the linked pages for current scope, pricing terms, evidence, and booking details.