Plumber marketing · St. Augustine, FL
Marketing for the trades. Built by a plumber.
Still in the field. Hands-on at the desk.
I work with business owners and agency teams on websites, marketing, and systems. I also work for a plumbing company. Ali and I bring that mix of strategy, technical work, and field experience to your business. You own what we build.
Need a plan first? $799 AI Readiness Assessment
Enterprise-grade WordPress
You own everything we build
St. Augustine, FL. Real people.
Built to work together
From first call to booked work.
The website gets their attention. The follow-up keeps things moving. Your team does the work. We connect the pieces.
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01The website
Make the next step obvious.
Show the work. Earn their trust. Make it easy to call.
Build a better website -
02The follow-up
Keep good leads moving.
Give every inquiry a next step and someone accountable for it.
Connect your systems -
03The handoff
Get back to the job.
Less re-keying. Less chasing. A clearer handoff to your crew.
Talk through your workflow
Your business. Your systems. Will and Ali behind the work.
Sound Familiar?
The tools got smarter. Your results didn’t.
Everyone’s selling you AI-powered this and automated that. But here’s what nobody wants to say out loud: technology without strategy is just expensive noise. A demo that wows the room isn’t a system. If it doesn’t survive real customers, real data, and a real Tuesday afternoon, it’s a toy. And everything you stack on top of it is wasted.
We build systems that do real work. And we stay in the loop. Real people, accountable to your business, watching what the software does in production.
01
Manual work everywhere. Your team re-keys the same data between tools that promised to talk to each other.
02
AI pilots that never ship. The demo impressed everyone, then quietly died because nobody owned it in production.
03
Leads going cold because follow-up depends on somebody remembering, not a system that never forgets.
04
Stacked subscriptions, zero accountability. When something breaks, every vendor points at another vendor.
Deep Dives
The work behind the services.
01
WordPress Development
Websites That Convert, Not Just Exist
Your site should make it easy to understand your services, trust your work, and get in touch. We build around your business using WordPress and its native editor, with speed, accessibility, and ownership built in.
02
AI Systems & Agents
Automation That Does Real Work
We help you evaluate which AI is actually real for your business, then build agents that handle the pipeline, follow-up, and busywork. Systems you own, not another monthly subscription. Not fragile prompt tricks. Not brittle no-code theater.
03
Strategy & Growth
Not Just Marketing. Partnership.
Tools are just tools. The difference is the strategy and the people behind them. We work inside your actual workflow with coaching, reviews, and a roadmap that evolves as your business grows.
04
Paid Ads
Ads Only Work If The Path Does
Ads are the easy part. What happens after the click is where the money leaks. We check the offer, the landing page, the phone and form path, and who owns follow-up before you spend a dollar.
Trades
Same systems, tuned to the way your trade actually books work.
Plumbing · HVAC · Electrical
St. Augustine
Florida
The Family
On the job.
Behind the build.
I’m Will Schmierer. My work moves between plumbing jobs, agency projects, and conversations with business owners. I write code, work through strategy, and help teams get projects out the door. That mix shapes how I build.
I came out of retirement because I’m tired of seeing marketing agencies take advantage of plumbers and other trades owners. You work too damn hard to pay for vague promises, rented websites, and reports that don’t tell you what got done.
So my daughter, Ali Emma, and I are building Lovable Gazelle into the agency we want in our corner. I build. Ali handles operations and client success. You talk to us. We stay accountable.
Before Lovable Gazelle, I spent 20+ years shipping work for names like the NBA, Microsoft, Campbell’s, and Viacom. That experience belongs here too. The people doing essential work deserve that level of care.
We build websites, marketing, and practical systems around the way your business works. You own what we build. We explain the decisions. And when something needs attention, you know who to call.
When the work needs a specialist, we bring in people we trust and manage the work ourselves. We stay small on purpose. The responsibility stays with us.
How This Actually Works
No mystery. No runaround.
Four steps from stranger to partner. We keep the process plain, the work visible, and the decisions tied to what actually helps your business grow. We hate “this is the way we’ve always done it” because that mindset is how hard-working owners get stuck with stale websites, weak follow-up, and no idea what their agency is doing.
01
The Gut Check
We talk through where you are, what feels stuck, and whether Lovable Gazelle is the right team to help. Tell us what you have in mind.
02
The Blueprint
We ask better questions, then keep asking until the real bottleneck shows up. What is working, what is broken, what is missing, and what needs to change first?
03
The Build
We build the site, system, or campaign with the same care we bring to enterprise work: reviewed, tested, and polished.
04
The Long Game
Monthly strategy, continuous optimization, and a team that grows with you. We choose partners carefully because the work only works when communication is honest, trust is real, and everybody gives a damn.
Word on the Street
Don’t take our word for it.
“Will built our entire website from the ground up and exceeded every expectation we had. He consistently met deadlines, communicated clearly, and delivered a design that perfectly represented our business.”
1,000+
Projects Shipped
Websites, CRM systems, automation pipelines, brand launches, and production systems built across 20+ years.
20+
Years Building
Fortune 500 firepower brought back to founder-led businesses that need clear systems, honest strategy, and durable execution.
Start here
Let’s find the next useful move.
Start with a conversation. Get a plan when you need one. Build what earns its keep.
Not sure where to start?
The Fit Call
Free. Fifteen minutes.
Tell Will what’s working, what’s stuck, and what you have in mind. We figure out whether we’re a fit and where to go next.
Need the plan before the build?
AI Readiness Assessment
$799
We look at your website, tools, and operation. You leave with a report, a roadmap, and a working session. Credited toward your build.
Projects from $12,500. Monthly partnerships from $3,500.
Clear scope. Real people doing the work. Systems you own.
Straight Answers
The questions everyone asks first.
What does “you own everything” actually mean?
Exactly what it sounds like. The site, the code, the automations, and the accounts they run in are yours, documented and handed off. If we disappeared tomorrow, everything keeps running, and any developer could pick it up. Nothing is held hostage on a platform you rent.
What types of businesses do you work with?
Owner-operators in the trades we know hands-on (plumbing, HVAC, electrical) and small to mid-size businesses serious about owning their systems. It’s less about your industry and more about fit. If we can’t deliver real results, we’ll tell you upfront.
How do I get started?
A free 15-minute fit call. We figure out whether we’re a match and what you actually need. If it’s a fit, the $799 AI Readiness Assessment is where the real plan gets built, and it’s credited toward your build.
What does it cost?
The Assessment is $799. Monthly partnerships start at $3,500, and the bigger tiers step down in price once your systems are up and stable. Your cost goes down, not up. Full numbers are on the pricing page.
How long until we see results?
Depends where you start. Some fixes land in the first week: messaging, follow-up, profile cleanup. Durable visibility and compounding systems usually take 60 to 90 days. We’re honest about timelines before you commit.
Do you use page builders or templates?
We use WordPress, its native block editor, and a lean theme foundation. Your design and content are built around your business. You can edit the site, move it to another host, and keep what we build.
More questions? The full FAQ has the long answers.
Ready?
Let’s figure out the next move.
Fifteen minutes. A straight conversation about where you are, where you could be, and whether we’re a fit. Tell us what you have in mind. If it’s a match, we’ll point you to the right next step.
Free. 15 minutes. Tell us what you have in mind.