St. Augustine, FL · Boutique Digital Studio
We Build TheSystemsYour Business Runs On.
Then AI where it counts.
We build the systems your business actually runs on, then bring AI to the parts that move the needle. We help you evaluate what’s real, build it into your workflow, and hand you tools you own. Not rented software. Not demo-ware.
Free. 15 minutes. No pitch.
Hand-coded WordPress
You own everything we build
St. Augustine, FL. Real people.
Sound Familiar?
The tools got smarter. Your results didn’t.
Everyone’s selling you AI-powered this and automated that. But here’s what nobody wants to say out loud: technology without strategy is just expensive noise. A demo that wows the room isn’t a system. If it doesn’t survive real customers, real data, and a real Tuesday afternoon, it’s a toy. And everything you stack on top of it is wasted.
We build systems that do real work. And we stay in the loop. Real people, accountable to your business, watching what the software does in production.
01
Manual work everywhere. Your team re-keys the same data between tools that promised to talk to each other.
02
AI pilots that never ship. The demo impressed everyone, then quietly died because nobody owned it in production.
03
Leads going cold because follow-up depends on somebody remembering, not a system that never forgets.
04
Stacked subscriptions, zero accountability. When something breaks, every vendor points at another vendor.
Deep Dives
The work behind the services.
01
WordPress Development
Websites That Convert, Not Just Exist
We don’t use templates and we don’t drag-and-drop. Every WordPress site we build is hand-coded around your services, your market, and the way your customers actually search.
02
AI Systems & Agents
Automation That Does Real Work
We help you evaluate which AI is actually real for your business, then build agents that handle the pipeline, follow-up, and busywork. Systems you own, not another monthly subscription. Not fragile prompt tricks. Not brittle no-code theater.
03
Strategy & Growth
Not Just Marketing. Partnership.
Tools are just tools. The difference is the strategy and the people behind them. We work inside your actual workflow with coaching, reviews, and a roadmap that evolves as your business grows.
The Proof
We don’t talk about what we’re going to do. We talk about what we’ve done. The AI is new. The judgment isn’t. Two decades and a thousand shipped projects taught us what survives production, and that experience sits behind every system we automate.
1,000
+
Career Projects Shipped
200
+
Clients Served
20
+
Years in the Game
St. Augustine
Florida
The Family
A father-daughter
agency with Fortune 500
firepower.
Will Schmierer spent 20+ years shipping code for the NBA, Microsoft, the NFL, Campbell’s, and Viacom. He also came up through the trades, on real job sites before he ever wrote a line of code. He’s been in your boots and behind the keyboard. The kind of range you can’t fake.
Ali Emma grew up watching her dad build the internet. Now she’s part of the operation. She brings fresh perspective, creative energy, and a direct line to how the next generation thinks about brands and digital.
Together, they run a lean, no-BS shop. No account managers. No runaround. You talk to the people doing the work. That’s the deal.
How This Actually Works
No mystery. No runaround.
Four steps from stranger to partner. We keep the process plain, the work visible, and the decisions tied to what actually helps your business grow.
01
The Gut Check
We talk through where you are, what feels stuck, and whether Lovable Gazelle is the right team to help. No pitch theater.
02
The Blueprint
We tear apart what is working, what is broken, and what is missing. Then we map the cleanest path forward.
03
The Build
We build the site, system, or campaign with the same care we bring to enterprise work: reviewed, tested, and polished.
04
The Long Game
Monthly strategy, continuous optimization, and a team that grows with you. This is partnership, not project churn.
Word on the Street
Don’t take our word for it.
“Will built our entire website from the ground up and exceeded every expectation we had. He consistently met deadlines, communicated clearly, and delivered a design that perfectly represented our business.”
1,000+
Projects Shipped
Websites, CRM systems, automation pipelines, brand launches, and production systems built across 20+ years.
20+
Years Building
Fortune 500 firepower brought back to founder-led businesses that need clear systems, honest strategy, and durable execution.
The Investment
Transparent pricing.
No surprises.
Every engagement starts with a conversation. Here’s what it costs, and the path that fits.
Three ways in
Most people land in one of these. Pick the one that sounds like you and jump straight to it.
01
Get the plan first
You’re not sure what’s worth building or what it costs. Start with a free 15-minute fit call, or go straight to the AI Readiness Assessment. That’s where the real plan gets built.
02
Build it once
You need a site or system built right. One project, clear scope, hand-coded and handed off.
03
Grow every month
You want it run for you. Ongoing systems, AI agents, and automation on a monthly partnership.
Start Here
Strategy Call
Free
Fifteen minutes with Will. We figure out whether we’re a fit, what you likely need, and the smartest next step. No pitch. If it’s a match, the AI Readiness Assessment is where the real plan gets built.
Go Deeper
AI Readiness Assessment
$499
A full read of your stack and operation. We evaluate what’s worth automating, which AI is real for you, and map the build. You leave with a report, a roadmap, and a live working session. Credited toward your build.
Monthly Partnerships
Heavier while we build. Once your systems are up and stable, your price steps down, not up. That’s what owning your tools looks like.
Deploy
$3,500
/month, flat. One system at a time.
- Core systems built and maintained
- An AI agent for your busywork
- Site and content kept current
- Pipeline and follow-up automated
- Priority support
Operate
$7,500
/month for the first six months, then $5,000/month once your systems are stable.
- Everything in Deploy
- AI agents across pipeline, follow-up, and reviews
- New builds and integrations each month
- Systems you own, documented and handed off
- Bi-weekly strategy sessions
- Automation workflows
Scale
$15,000
/month while we build, then $10,000/month once stable. Two seats at a time.
- Everything in Operate
- Forward-deployed inside your operation
- Custom internal tools and AI, built and owned
- Your roadmap owned end to end
- Weekly strategy sessions
- Direct line to Will
The Build
From $12,500
Custom sites, internal tools, and AI agents, built from scratch and handed off. No templates, no page builders, no platform you rent. Timeline and cost depend on scope. We tell you exactly what to expect after the assessment.
Straight Answers
The questions everyone asks first.
What does “you own everything” actually mean?
Exactly what it sounds like. The site, the code, the automations, and the accounts they run in are yours, documented and handed off. If we disappeared tomorrow, everything keeps running, and any developer could pick it up. Nothing is held hostage on a platform you rent.
What types of businesses do you work with?
Owner-operators in the trades we know hands-on (plumbing, HVAC, electrical) and small to mid-size businesses serious about owning their systems. It’s less about your industry and more about fit. If we can’t deliver real results, we’ll tell you upfront.
How do I get started?
A free 15-minute fit call. We figure out whether we’re a match and what you actually need. If it’s a fit, the $499 AI Readiness Assessment is where the real plan gets built, and it’s credited toward your build.
What does it cost?
The Assessment is $499. Monthly partnerships start at $3,500, and the bigger tiers step down in price once your systems are up and stable. Your cost goes down, not up. Full numbers are on the pricing page.
How long until we see results?
Depends where you start. Some fixes land in the first week: messaging, follow-up, profile cleanup. Durable visibility and compounding systems usually take 60 to 90 days. We’re honest about timelines before you commit.
Do you use page builders or templates?
No. Hand-coded WordPress, built for speed and ownership. No page builders, no bloated themes you fight with, no platform lock-in.
More questions? The full FAQ has the long answers.
Ready?
Stop scrolling.Start building.
Fifteen minutes. A straight conversation about where you are, where you could be, and whether we’re a fit. No pitch, no pressure. If it’s a match, we’ll point you to the right next step.
Free. 15 minutes. No pitch.