Frequently Asked
Questions

Honestly, it’s a cool name with a cool logo, and I spent the money to register it as a trademark. It’s different, it stands out, and it gets people asking questions. That’s exactly the kind of brand power we help others build. The gazelle represents speed and agility. The lovable part reflects our personality. We tell the truth, we show up with heart, and we back it up with real strategy. Black and hot pink are part of our identity, and we own it.

Absolutely yes. We work with clients across the U.S. through video calls and shared tools. You’ll get the same straightforward advice, real support, and personalized strategy no matter where you are. If you’re serious about building smarter systems and growing your business, we’re here for it.

It starts with a free 30-minute fit call, then the $499 AI Readiness Assessment if we’re a match. We’ll take a look at your site and current systems, talk through your goals, and give you a clear plan of what to do next. Whether you’re ready to move fast or still figuring things out, we’ll meet you where you are and walk you through it.

Yes, but we don’t create the content for you. What we do is help you build a smart, effective strategy that fits your business. We guide you or your team on what to post, where to show up, and how to avoid wasting time or money on tactics that don’t work. We’ll tell you what’s worth your energy and what’s just noise. We’re straight shooters, and if something isn’t working, we’ll say so. Your social media and ads should work as hard as your team does, not just exist to check a box.

Yes. Most of the business owners we work with aren’t tech experts, and that’s completely okay. We explain things in a clear, straightforward way and focus on what actually matters for your business. If anything is confusing or unclear, we’ll walk through it with you until you feel confident moving forward.

Yes. We create clear, easy-to-use pricing systems that make life easier for your team and your customers. Technicians can quote faster and more confidently, and customers know exactly what to expect. No more guessing or awkward on-the-spot decisions. It’s time to stop winging it and start building smarter, more consistent systems that actually work in the real world.

I’m a former web agency owner and have worked with several top digital agencies over the years. I’ve got more than 20 years of experience with WordPress, building websites for businesses of all sizes, including national brands that you see in your home and on the TV each and every day. Beyond that, I’ve worked in architecture, real estate, and construction, and today I’m a plumber based in Jacksonville. I still do a number of things outside my day job like woodworking, helping other business owners, and staying hands-on in both the trades and the strategy side. I also work alongside my daughter, who’s growing her own skills in both digital marketing and the trades. Together, we bring real-world insight to everything we do.

We start by evaluating the systems you already use, where work gets stuck, and what is worth changing. From there we build practical improvements such as AI agents, internal tools, workflow automation, hand-coded WordPress sites, and the marketing foundation that helps them perform.

Traditional marketing is part of the work when it supports the system, but it is not a separate package. The core offer is the AI Readiness Assessment: decide what to keep, what to connect, and what to build. If we build it, you own it.

Our work is grounded in both software and field experience. We help trades teams and other owner-led businesses modernize without handing control of their operations to another rented platform.

We work with owner-operators across services, trades, and modern businesses. Built in the trades, plumbers, HVAC techs, electricians, handymen running one truck or managing a team of 20, and now partnering with any business serious about modernizing. It’s less about your industry and more about how aligned we are. For trades businesses above 15 to 20 trucks, things change a lot operationally, we’re always honest if we’re not the best fit. If we can’t give you our full attention and deliver real results, we’ll let you know upfront.

Nope. We work across services, trades, and modern businesses. Built in the trades, plumbers, HVAC techs, electricians, handymen, and now partnering with any business serious about modernizing.

It depends on where you’re starting from. We can often improve messaging, intake, or follow-up quickly. New tools, integrations, and agents take longer because they need evaluation, building, and testing. Search visibility and brand-building compound over time. We set expectations before work starts.

It starts with a free 30-minute fit call. If we’re a match, the $499 AI Readiness Assessment maps your current tools, bottlenecks, and priorities. You get a clear recommendation on what to keep, connect, buy, or build. If you hire us to build it, the assessment is credited toward the work, and you always know what comes next.

The AI Readiness Assessment is $499, credited toward your build. Monthly partnerships start at $3,500 and step down once your systems are stable. We’ve got options that work for solo operators and growing teams alike. The best way to figure out what makes sense for your business is to check out our pricing page or book a call so we can talk through your situation. We don’t do cookie-cutter packages, everything is built around what you actually need.