Your Team Should Be the Stars, Not Your Logo: Why Customers Need Real Faces!

Business owner showing authentic team branding for trades companies

Your logo is important, but your people are everything. In 20 years of building websites, I’ve learned one thing: customers hire people, not logos. But here’s my contrarian take—none of this matters if your website is built like garbage. Your team should be the stars of your brand story. It’s time to let them shine. […]

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