From the Built Up! Blog
Marketing & Brand
Every post in this corner of the blog. No fluff, just tactics that work.
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Plumbing Companies Need to Stop Chasing Number One on Google
Plumbing SEO still matters, but ranking #1 on Google isn’t the whole game. Here’s what actually gets a panicked homeowner to call you, and what to fix first.
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What to Expect From a Digital Partnership
A monthly marketing fee should come with clear scope, account access, and useful reporting. Before comparing prices, check what work is included and who is responsible for it.
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Why Your Website May Not Be Booking Jobs
Open your website on a phone and try to book a job. Can you find the service, the service area, and the contact details quickly? That test tells you more than whether…
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Show Customers the People Doing the Work
Your logo is important, but your people are everything. In 20 years of building websites, I’ve learned one thing: customers hire people, not logos. But here’s my contrarian take, none of…
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Make Your Truck Branding Easy to Read
Your truck can help people recognize your business. Make the trade, company name, and contact details easy to read before adding more graphics.
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Explain Your Rates With Confidence
Your price needs to cover the work, overhead, and time involved. Explain the scope clearly, answer questions, and give the customer room to decide.
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Give Your Marketing Team Useful Feedback
Let’s get something straight right off the bat: you’re not being “difficult” when you ask your marketing team questions. You’re not micromanaging when you want to understand what they’re doing…
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You Don’t Have a Marketing Problem…
Before buying more traffic, check what happens to the inquiries you already receive. Missed calls, unclear scheduling, and slow follow-up can undermine good marketing.
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What to Check Before You Fire Your Agency
Let’s face it. You’re frustrated. Your website doesn’t feel like you. Your marketing agency keeps promising results, but your phone isn’t ringing the way it should. Maybe you’re ready to…
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DIY Marketing Isn’t the Problem… Winging It Is!
Let’s get one thing straight: doing your own marketing isn’t a mistake. It can be one of the smartest moves a small or growing business makes, especially in the home…
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Explain Your Prices Before Customers Have to Ask
If you’re still treating your prices like classified information, you’re leaving money, trust, and momentum on the table.
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I’m Sorry to Be the One to Tell You, But Your Website Is Total Shit & Here’s Why…
Let’s just get this out of the way: if you’re in the home services game, plumbing, HVAC, electrical, handyman, or anything in between, and you’re still using a GoDaddy builder, Wix, or…
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Being a Boring Brand Won’t Save You!
If you think a clean truck, a decent logo, and a polite team are the keys to success, you’re missing the real reason customers remember you.