Your Team Should Be the Stars, Not Your Logo: Why Customers Need Real Faces!
Your logo is important, but your people are everything. In 20 years of building websites, I’ve learned one thing: customers hire people, not logos. But here’s my contrarian take—none of this matters if your website is built like garbage. Your team should be the stars of your brand story. It’s time to let them shine. […]
The Follow-Up That Pays: Most People Aren’t Following Up Enough
The Sale Doesn’t End When You Pack Up Your Tools Here’s a hard truth that most trades businesses refuse to accept: the money isn’t in the job you just finished—it’s in all the jobs that come after. You spent money on marketing to get that customer. You invested time building trust. You solved their problem […]
Memberships Beat Seasonal Slowdowns Every Time
The Feast-or-Famine Cycle Is Killing Your Business Let’s talk about something that keeps trades business owners up at night: the feast-or-famine cycle. Summer hits and you’re drowning in AC calls. Winter comes and heating work keeps you busy. But then spring arrives and… crickets. Your phone stops ringing. Your guys are sitting around. Your cash […]
Stop Apologizing for Your Rates… You’re Worth Every Penny!
You’re Not a Handyman Fixing Your Buddy’s Sink for Beer Money Let’s get something straight right off the bat: you’re not a handyman fixing your buddy’s sink for beer money. You’re not doing charity work in your neighbor’s basement. You’re a business owner with real costs, real expertise, and real value to deliver. Yet here […]
If Everything Is a Priority… Nothing Gets Done!
Everything Can’t Be a Priority If everything feels urgent, your team will never know what actually matters. That’s not hustle. That’s chaos. Let’s fix it. You’ve heard the line before — maybe even said it yourself: “Everything is a priority.” But in a home service business, that’s not just unhelpful. It’s a recipe for chaos. […]
Stop Hiding Your Prices: Transparency Builds Trust!
Price Transparency Is the Trust Builder Your Business Needs If you’re still treating your prices like classified information, you’re leaving money, trust, and momentum on the table. In 2025, customers expect answers. They expect transparency. And they definitely expect to know what they’re getting into before they book. This isn’t about publishing a full price […]
Communication Isn’t Optional… It’s the Lifeblood of Your Business
Communication Is the Backbone of Every Job Let’s be honest – you can have the best tech, the cleanest trucks, and all the coolest tools in the world. You can run every job through ServiceTitan or Housecall Pro, build gorgeous estimates, and print invoices with laser precision. But if your team doesn’t know what’s going […]