Your Team Should Be the Stars, Not Your Logo: Why Customers Need Real Faces!
Your logo is important, but your people are everything. In 20 years of building websites, I’ve learned one thing: customers hire people, not logos. But here’s my contrarian take—none of this matters if your website is built like garbage. Your team should be the stars of your brand story. It’s time to let them shine. […]
Your Truck Is Your Billboard… So Why Does It Look Like Trash?
The Best Marketing Investment You’re Probably Ignoring Let’s talk about something most trades businesses completely overlook: your truck is the best marketing investment you’ll ever make. Think about it. Your truck drives around town all day, every day. It sits in driveways where neighbors can see it. It’s parked at supply houses where other contractors […]
Stop Apologizing for Your Rates… You’re Worth Every Penny!
You’re Not a Handyman Fixing Your Buddy’s Sink for Beer Money Let’s get something straight right off the bat: you’re not a handyman fixing your buddy’s sink for beer money. You’re not doing charity work in your neighbor’s basement. You’re a business owner with real costs, real expertise, and real value to deliver. Yet here […]
Stop Walking on Eggshells: Your Marketing Team Needs You!
Your Marketing Partnership Isn’t Working Because You’re Too Afraid to Ask Questions Let’s get something straight right off the bat: you’re not being “difficult” when you ask your marketing team questions. You’re not micromanaging when you want to understand what they’re doing. And you’re definitely not overstepping when you share insights about your local market. […]
You Don’t Have a Marketing Problem…
You Have a Systems Problem Many home service business owners believe marketing is the issue. But when I dig in, what I usually find isn’t a marketing problem—it’s a systems problem. Let’s break down why your ads and website aren’t delivering, and how fixing your foundation will unlock real growth. The Hidden Cost of Poor […]
DIY Marketing Isn’t the Problem… Winging It Is!
DIY Marketing Isn’t the Problem — Chaos Is Let’s get one thing straight: doing your own marketing isn’t a mistake. It can be one of the smartest moves a small or growing business makes, especially in the home services world. But the mistake most people make isn’t the DIY part. It’s the lack of a […]
Being a Boring Brand Won’t Save You!
The Most Dangerous Lie in the Trades There’s a lie home service business owners keep telling themselves: “If you just do good work and treat people fairly, your business will grow.” Is that a solid foundation? Sure.But it’s not enough. Not anymore. If you think a clean truck, a decent logo, and a polite team […]