From the Built Up! Blog
home service business
Every post in this corner of the blog. No fluff, just tactics that work.
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Your Team Should Be the Stars, Not Your Logo: Why Customers Need Real Faces!
Your logo is important, but your people are everything. In 20 years of building websites, I’ve learned one thing: customers hire people, not logos. But here’s my contrarian take, none of…
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Your Truck Is Your Billboard… So Why Does It Look Like Trash?
Let’s talk about something most trades businesses completely overlook: your truck is the best marketing investment you’ll ever make.
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Memberships Beat Seasonal Slowdowns Every Time
Let’s talk about something that keeps trades business owners up at night: the feast-or-famine cycle.
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Stop Apologizing for Your Rates… You’re Worth Every Penny!
Let’s get something straight right off the bat: you’re not a handyman fixing your buddy’s sink for beer money. You’re not doing charity work in your neighbor’s basement. You’re a…
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You Don’t Have a Marketing Problem…
Many home service business owners believe marketing is the issue. But when I dig in, what I usually find isn’t a marketing problem, it’s a systems problem.