From the Built Up! Blog
marketing strategy
Every post in this corner of the blog. No fluff, just tactics that work.
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Plumbing Companies Need to Stop Chasing Number One on Google
Plumbing SEO still matters, but ranking #1 on Google isn’t the whole game. Here’s what actually gets a panicked homeowner to call you, and what to fix first.
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Show Customers the People Doing the Work
Your logo is important, but your people are everything. In 20 years of building websites, I’ve learned one thing: customers hire people, not logos. But here’s my contrarian take, none of…
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Make Your Truck Branding Easy to Read
Your truck can help people recognize your business. Make the trade, company name, and contact details easy to read before adding more graphics.
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Explain Your Rates With Confidence
Your price needs to cover the work, overhead, and time involved. Explain the scope clearly, answer questions, and give the customer room to decide.
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You Don’t Have a Marketing Problem…
Before buying more traffic, check what happens to the inquiries you already receive. Missed calls, unclear scheduling, and slow follow-up can undermine good marketing.