From the Built Up! Blog
trades marketing
Every post in this corner of the blog. No fluff, just tactics that work.
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Plumbing Companies Need to Stop Chasing Number One on Google
Plumbing SEO still matters, but ranking #1 on Google isn’t the whole game. Here’s what actually gets a panicked homeowner to call you, and what to fix first.
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Show Customers the People Doing the Work
Your logo is important, but your people are everything. In 20 years of building websites, I’ve learned one thing: customers hire people, not logos. But here’s my contrarian take, none of…
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How Memberships Can Help During Slow Seasons
Busy months and quiet months create different pressures on a trades business. A service membership may help spread work through the year, but the price and visit schedule need to fit your…